Finding celebrities who have the ability to match your brand can be a tricky pair of shoes to fill. Businesses need to make sure that they fit the proper criteria and they can bring in those players or customers who they had hoped for depending on what they are selling or promoting. By using well known, abundantly loved, and funny celebrities, online casinos know that this is something relatable to many people, thus giving players a familiar face and feeling at home in a way. Most online casinos want someone who will promote their brand not because they have been paid to do so, but because they genuinely like the product or casino. This is something which of course shines through no matter how good of an actor they may be, players can get a feel of if they are just doing it to get a hold of that big cheque, or they are doing it because they also like the casino and enjoy it. Promoting can be anything from a tv commercial, to having the celebs face slapped all over the website, whichever way of advertising and marketing the casino wishes to go with, the most important factor in it all is realness and sincerity.
There has been a rumour rolling around about the fact that Swedish professional footballer, Zlatan Ibrahimović will be the new face of an online casino. Whether it is completely true or not falls on hard evidence which we do not have right now, and all we can do is speculate but the gossip does seem to lean towards the fact that this could be true. At the time present, Zlatan is a football player for Manchester United, however there has been recent speculation about him leaving for the LA Galaxy in MLS. If this is genuinely true, then it would be even more reason for us to believe that he could be working for a casino company or some sort of gaming company, but there are a few issues even with this. There are further rumours in which Zlatan is bound to one of Manchester United’s sponsors (Betfair), so if he was planning on working for another casino company this could prove to be a lot more difficult than presumed.
Currently, the face of Bethard casino is Dragomir Mrsic who is unbelievable a reformed bank robber and Swedish olympic top team trainer, gym owner, and rewarded actor and producer. What a growth from being a bank robber right? Dragomir is from former Yugoslavia, and his parents moved to Sweden when he was just one year old. He grew up being pretty much fully Swedish and his roots were Fittja a place just situated outside of Stockholm, not one of the nicer parts either. Dragomir always had a passion for martial arts, with his biggest idol being Bruce Lee, he felt as though he had a lot of work to do to be just like his idol. It didn’t take long, driven by motivation and passion, he soon succeeded in his dreams. BetHard was lucky to have been given such a well-known and loved casino ambassador, and he has been at it since 2016. Is Zlatan the next Swede to take Dragomir’s place in the casino and sign up bonus
The thing about being a top celebrity is that it’s very hard to keep a secret without it getting out. This is the case with Zlatan and his gaming contracts. At the moment, through the grapevine there have been rumours of Zlatan facing disciplinary action from the FA due to his rumoured involvements with the malta-based casino operator ‘BetHard Group.’ To rub salt on top of the wound, we have done some research and there has been no comments from either party about Zlatan working for the Betfair group or about any contracts in the midst. We will just have to scope it out and see what happens!
It must be very exciting to be a casino ambassador, you can always spot them right away and figure it out for yourself who is an ambassador of a casino as you will notice their face plastered all over. For example over on Swedish-based online casino LeoVegas, there is a very familiar face for us UK audience. If you are a fan of stand up comedy then it’s more than likely that you know Johnny Vegas. He is in fact the casino ambassador for the star of mobile casino
LeoVegas UK, and he has been for many years, this was a fantastic step for LeoVegas as it most definitely adds a comedic value to the casino, as well as the value of having a celebrity. Even though he is the face of LeoVegas, there are actually two main ambassadors. The other is the LeoVegas mascot who is of course the lion! It’s so nice to see a familiar face on our favourite casinos, we believe it allows players to feel more at home and it’s like having that extra bit of reassurance as you spin away.
Another familiar face within the online casino world is the winner of two weight titles in the UFC, won simultaneously, a professional mixed martial arts and boxing champion, and one of the best fighters in the world. He definitely brings the luck of the Irish with him as he was born and bred in Dublin, Ireland. Can you guess who it is yet? The one and only Conor Mcgregor. You may recognise him not only from his skills in the ring, but also being the face of Betsafe online casino
. Conor Mcgregor is actually not the only MMA star to join Betsafe’s sponsorship, they currently have several other UFC fighters already signed up. You will be able to see his face over on the sports bonus pages, along with several other pages throughout Betsafe casino. Afterall, if you have an ambassador such as Conor, you’d want to plaster his face on as many pages as possible!
There will always be various different celebrities and athletes getting that sweet deal of becoming an online casino ambassador, and the way in which casinos choose is mostly down to pure customer satisfaction, and who they believe would be a good fit. As for the gossip surrounding Zlatan Ibrahimović, well guys, we will just have to wait and see how this all plays out. It’s not so simple to get a deal with an online gaming platform when you need to keep with the FA’s code of conduct. Players and coaches linked to an English football club are absolutely banned from betting on sport, so the fact that he may become a casino ambassador does seem a little fishy and will be breaking the rules. He doesn’t necessarily need to place bets himself, however he would be promoting other players to bet which is against the rules. Zlatan is known for his outspokenness and dark humour, we are sure he will be able to find a way to bend the rules!