Purpose of No-Deposit Bonuses
As the term no deposit bonus is a term that excludes rather than includes there are still some bonus triggers that are more prevalent than others. As with all casino bonuses they are given out with one purpose in mind: to get you playing!
With this ulterior motive in mind, it is easy to see that different no deposit bonuses at UK casinos are simply targeting players at different stages of their player cycles:
- Not yet a customer: The sign-up bonus is the main way to attract new customers and get them started.
- An inactive player: Random gifts, by email, SMS or a push notification, is a common incentive to reactivate players.
- An already active player: Turn over based bonuses and loyalty rewards are used to encourage active players to keep playing.
These three categories of no deposit bonuses and their respective target audience form a good framwork to further explore the different no deposit bonus triggers.