NetEnt stunned us this year when they gave us all the news that they were going to be creating a TV style web series. It was incredible to think that we were going to be able to have a little insight on what happens inside the world of NetEnt, and I think we could all agree that we were very excited about it. NetEnt released ‘The Challenge’ in May 2017 which was a web series about 4 NetEnt employees who had to tackle one of the highest mountains and all work together in order to do it. Now, these 4 employees had zero prior experience of rock climbing,let alone mountain climbing, so this made the series even more exciting to watch just to see how it all goes down.
If you haven’t even watched 1 episode of The Challenge, then boy you need to get started, but if you have, then you will know what I am going on about when I say how gripping and enticing this NetEnt series has been. The series ended up being seen over 1.4 million times since the launch in May, that is absolutely incredible when you think that is over 1.4 million people who have watched it. NetEnt did not just want to create any standard web series, they wanted this to be something that us viewers really take in and discover the true meaning of teamwork, challenges, and perspectives and I think that it did actually do this. They wanted to show that they are not only a company creating fantastic casino games
, but they are also innovative and creative in many other ways. Over 900 employees at NetEnt in seven different locations worldwide took part and participated in The Challenge, but they did not all go to climb the mountain in the Alps, they were participating in other ways such as boosting the confidence of their colleagues, giving them advice, and just helping out in any way they could from another location.
The CEO of NetEnt, Per Eriksson wanted to show everyone that by working together, and sharing ideas you can get much farther than by struggling by yourself. Per Eriksson said ‘NetEnt is always looking to stay one step ahead as we strive to be leaders in the sector and we take an innovative approach to all we do including recruitment and employee engagement’. This is very true, especially since the job applications went up by 86%, and traffic from social media channels to NetEnt.com is also up by a whopping 325%. The Challenge clearly proved to be an immense success for NetEnt as it gave even more exposure, and a fantastic insight into the better gaming world. NetEnt has always been one of our favourite online slots
provider and you can find tons of their games on any of our best online casinos