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Uncertain future for casino related sponsors in sports
Championship club Swansea City has dropped online casino operator Yobet as its main shirt sponsor in favour of a partnership with the local university.
Gambling brands have sponsored the club’s kits for the past four years – BetEast, Letou, BetUK and YoBet – while 32Red was emblazoned on the shirts between 2009 and 2013.
The Swans decided to move away from a casino sponsor in order to allow the youth teams to “wear the same shirt as their Swans heroes”, according to head of commercial Rebecca Edwards-Symmons.
Swansea East MP Carolyn Harris, who chairs the All-Party Parliamentary Group for Gambling Related Harm (APPG), said:
The club’s move away from gambling sponsorship is a really positive step – and is great news for their fans across our city and further afield.
The influential APPG recently urged the UK government to impose a blanket ban on gambling firms sponsoring football clubs.
Twenty-seven of the 44 clubs in the Premier League and Championship had a gambling shirt sponsor last season, and Bristol City just tied up a deal with MansionBet to sponsor their shirts next season.
Jack Grimes, who runs charity The Big Step, said: “We hope more clubs follow their lead and that government ends all gambling advertising and sponsorship in football.”
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